Privacy Policy

Last Updated: October 26, 2023

At Alexander Store, accessible via watchessalestore.com, we believe that trust is the cornerstone of every relationship with our discerning global community. Just as we craft and curate timepieces—from the intricate Legacy Skeleton to the bold Aviator—with precision and care, we approach the protection of your personal data with the same dedication to excellence and security. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our boutique online store.

By using our website, you consent to the data practices described in this policy. If you do not agree, please refrain from using our site.

1. Information We Collect

We collect information that enables us to provide you with a seamless, refined experience, from browsing our collections to acquiring your timepiece.

• Personal Identification Information: Name, email address, shipping and billing address, phone number, and payment details (processed securely by our partners).
• Transaction Data: Details about purchases you make, including the specific models (e.g., Monaco, Tourbillon, Aquadiver), order value, and selected shipping method.
• Technical & Usage Data: IP address, browser type, device information, pages visited on our site (such as MEN’S WATCHES, WOMEN’S WATCHES, or STRAP sections), time spent, and referring URL.
• Communication Data: Correspondence with our service team via email or other channels.
• Preferences: Your preferences in watch styles, collected through menu interactions and selections.

2. How We Use Your Information

Your data is utilized with the precision of a tourbillon movement, solely to enhance your experience and fulfill our commitments.

• To process and deliver your order for any Alexander timepiece, including Shop Watch Sets, and to manage returns or servicing.
• To communicate regarding your order, provide customer support, and respond to inquiries at [email protected].
• To personalize your browsing experience, suggesting pieces from our Legacy, Symphony, or Vogue collections that may align with your taste.
• To improve our website’s functionality, ensuring it reflects the elegance and efficiency synonymous with our brand.
• To send, with your consent, updates on new collections, exclusive offers, or horological insights.
• To prevent fraud and ensure the security of all transactions, upholding our promise of “Absolute” security.

3. Data Sharing and Disclosure

Alexander Store treats your information with the confidentiality reserved for a bespoke commission. We do not sell, trade, or rent your personal data.

We may share information only with trusted third parties under these circumstances:

• Payment Processors: Such as Visa, MasterCard, JCB, and PayPal, to complete your transaction. Your financial details are never stored on our servers.
• Shipping Partners: To deliver your curated timepiece to your doorstep, globally (excluding some remote regions and parts of Asia as noted).
• Legal Obligations: If required by law, regulation, or legal process.
• Business Transfers: In connection with a merger or sale of assets, with notice provided.

4. Data Storage and Security

We employ industry-standard encryption and security protocols, mirroring the robust construction of our watches. Your data is stored on secure servers and transmitted via protected channels. We retain personal data only as long as necessary to fulfill the purposes outlined herein or as required by law.

While we strive to protect your information, no electronic transmission or storage is 100% secure. We continuously refine our security measures to uphold our commitment.

5. Your Rights and Choices

As a valued member of our global community, you have rights regarding your personal data:

• Access & Correction: You may request access to or correction of your personal data.
• Opt-Out: You may opt out of marketing communications at any time via the unsubscribe link.
• Deletion: You may request deletion of your data, subject to legal obligations.
• Data Portability: You may request a copy of your data in a structured format.
• Cookie Preferences: Manage cookies through your browser settings (see Section 6).

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance functionality and analyze trends, much like the meticulous calibration of our movements.

• Essential Cookies: Required for site operation, such as secure checkout.
• Performance Cookies: Help us understand how visitors interact with our menus (e.g., ACCESSORIES, ALEXANDER) and content.
• Functional Cookies: Remember your preferences, such as language or region.
• Advertising Cookies: Used to deliver relevant advertisements on other platforms.

You can control cookie settings through your browser. Disabling cookies may affect site functionality.

7. International Data Transfers

As a boutique serving an international clientele, your data may be processed in the United States (at our address: 1106 Hott Street, Oklahoma City, US 73119) or other locations where our partners operate. We ensure appropriate safeguards are in place to protect your data in accordance with this policy and applicable laws.

8. Children’s Privacy

Our website and timepieces are intended for adults. We do not knowingly collect data from individuals under 16. If we become aware of such collection, we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this policy to reflect changes in practices or regulations. The updated version will be posted here with a revised “Last Updated” date. We encourage periodic review.

10. Contact Us

— The Alexander Store Team
Where precision craftsmanship meets timeless elegance.